Bud Light wanted to market to all. Now, it's alienating everyone
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![Bud Light wanted to market to all. Now, it's alienating everyone](https://media.cnn.com/api/v1/images/stellar/prod/230428120011-01-bud-light-beer-bottles-restricted.jpg?c=16x9&q=w_800,c_fill)
For years, Bud Light leaned on jokey ad campaigns and its designation as a light beer to push sales. But recently, interest in beer has faltered, and beer brands have had to rethink their offerings and marketing strategies to reach new audiences.
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Episode 32: Bud Light and Barbies Marketing Strategy
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Anheuser-Busch CEO Blames 'Misinformation' For Bud Light Woes, Thestreet
![The Ongoing Saga of Bud Light - by Jennifer Sey](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7f286ffe-359f-4972-b22f-bc47b2967395_1136x1346.png)
The Ongoing Saga of Bud Light - by Jennifer Sey
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Cheaper Than Water? Retailers Try to Unload Bud Light. - The New York Times
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Bud Light wanted to market to all. Instead, it's alienating everyone, Consumer Watch
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Miller Lite's Response to Backlash Is Very Different to Bud Light's
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Anheuser-Busch responds to Bud Light controversy: 'One single can' sent to one influencer
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![The Ongoing Saga of Bud Light - by Jennifer Sey](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2053b566-46dc-4a40-901b-6b2647d946ad_1284x991.jpeg)
The Ongoing Saga of Bud Light - by Jennifer Sey