Bud Light had a year it wants to forget. What happens next?
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![Bud Light had a year it wants to forget. What happens next?](https://media.cnn.com/api/v1/images/stellar/prod/231219121958-01-bud-light-bottles-071823-restricted.jpg?c=original)
Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.
![Brands that get caught up in the culture wars don't know themselves–or their customers](https://content.fortune.com/wp-content/uploads/2023/06/GettyImages-1495913747-e1686129630804.jpg)
Brands that get caught up in the culture wars don't know themselves–or their customers
![Bud Light chief executive apologizes after boycott over Dylan Mulvaney - The Washington Post](https://d1i4t8bqe7zgj6.cloudfront.net/thumbnails/64307045f2329f372c9f7f36/2023-04-07T192638Z_1_OV363007042023RP1_RTRMADC_0_BUDWEISER-LGBTQ.jpg)
Bud Light chief executive apologizes after boycott over Dylan Mulvaney - The Washington Post
![Bud Light-Dylan Mulvaney: Human Rights Campaign criticizes brewer for response](https://s3-prod.adage.com/s3fs-public/styles/1200x630/public/20230410_Dylan-Mulvaney_Bud-Light_3X2.jpg)
Bud Light-Dylan Mulvaney: Human Rights Campaign criticizes brewer for response
![Bud Light NEXT Celebrates National Availability by Debuting Its Super Bowl LVI Commercial Showing There is “Zero in the Way of Possibility”](https://www.anheuser-busch.com/img/newsroom/2022/Hero%20Visual%20-%20Metaverse.png)
Bud Light NEXT Celebrates National Availability by Debuting Its Super Bowl LVI Commercial Showing There is “Zero in the Way of Possibility”
![Fmr Anheuser-Busch exec on Bud Light marketing VP taking leave of absence: Who will it be accountable to?](https://a57.foxnews.com/cf-images.us-east-1.prod.boltdns.net/v1/static/694940094001/31be4832-964a-4815-b8c9-a976ff97b007/6349526b-e4ad-4173-9aee-d5cc6794f1d3/1280x720/match/896/500/image.jpg?ve=1&tl=1)
Fmr Anheuser-Busch exec on Bud Light marketing VP taking leave of absence: Who will it be accountable to?
![Bud Light had a year it wants to forget. What happens next?](https://media.cnn.com/api/v1/images/stellar/prod/230630131213-dylan-mulvaney.jpg?c=original)
Bud Light had a year it wants to forget. What happens next?
![Opinion Bud Light was bound to lose after supporting Dylan Mulvaney - The Washington Post](https://arc-anglerfish-washpost-prod-washpost.s3.amazonaws.com/public/L5FICZ37BMZCXOGOQFGZVAGXZA.jpg)
Opinion Bud Light was bound to lose after supporting Dylan Mulvaney - The Washington Post
![Bud Light sales still down after Dylan Mulvaney controversy](https://bloximages.newyork1.vip.townnews.com/dailyprogress.com/content/tncms/assets/v3/editorial/7/91/7917ade1-0a58-5b63-a48f-6f37b06df73e/64b72c7153c64.image.jpg)
Bud Light sales still down after Dylan Mulvaney controversy
![Bud Light Tries to Overcome Controversy with A New Ad](https://blog.hubspot.com/hs-fs/hubfs/bud%20light.png?width=595&height=400&name=bud%20light.png)
Bud Light Tries to Overcome Controversy with A New Ad
![Budweiser Boycott: John Rich Pulls Bud Light From Bar & Beer Can Flag](https://www.billboard.com/wp-content/uploads/2023/04/John-Rich-Redneck-Riviera-billboard-1548.jpg)
Budweiser Boycott: John Rich Pulls Bud Light From Bar & Beer Can Flag
![Anheuser-Busch stock climbs after Trump endorses Bud Light](https://images.revcontent.com/revcontent/image/fetch/f_jpg,q_50,h_315,w_420,c_fill,g_faces:auto/pg_1/https://media.revcontent.com/content/images/2ad6c73de58e05d17867e322afcc4711.jpeg)
Anheuser-Busch stock climbs after Trump endorses Bud Light
How Budweiser Became the King of Beers: an Evolution of Advertising
![Former Bud Light drinkers say 'too little, too late' after brand tries to make amends with pro-America ad](https://a57.foxnews.com/cf-images.us-east-1.prod.boltdns.net/v1/static/694940094001/326e83b9-0d4e-4fae-9054-967099fe00b8/456e2bf0-7396-4283-ae71-7a1f6a827c4f/1280x720/match/896/500/image.jpg?ve=1&tl=1)
Former Bud Light drinkers say 'too little, too late' after brand tries to make amends with pro-America ad
![Former Anheuser-Busch Executive Reacts to Bud Light Controversy](https://d.newsweek.com/en/full/2226055/former-anheuser-busch-executive-reacts-bud-light-controversy.jpg?w=1600&h=1600&q=88&f=88844f1bd928b00194d268865ea70a23)
Former Anheuser-Busch Executive Reacts to Bud Light Controversy