Exclusive: Volkswagen to stop using 'Das Auto' tagline - CarWale
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![Exclusive: Volkswagen to stop using 'Das Auto' tagline - CarWale](https://imgd.aeplcdn.com/600x600/cw/ec/21188/Volkswagen-Polo-Exterior-62590.jpg?wm=0&t=144200080&t=144200080)
Volkswagen which simply means People's Automobile in German, has been using ‘Das Auto’ (translated as The Car) as its slogan for years. Now, however, VW is looking at revamping its image and communication and will stop using the ‘Das Auto’ tagline across all its markets including India beginning 2016. VW had introduced the Das Auto tagline in 2007 to establish itself as ‘the car company’ making its intentions of world domination clear.
Volkswagen which simply means People's Automobile in German, has been using ‘Das Auto’ (translated as The Car) as its slogan for years. Now, however, VW is looking at revamping its image and communication and will stop using the ‘Das Auto’ tagline across all its markets including India beginning 2016. VW had introduced the Das Auto tagline in 2007 to establish itself as ‘the car company’ making its intentions of world domination clear.
![Diesel Emissions Scandal: Volkswagen to Drop 'Das Auto' Slogan](https://www.carandbike.com/_next/image?url=https%3A%2F%2Fimages.carandbike.com%2Fcms%2Farticles%2F2024%2F1%2F3211057%2FFoto_Jet_2024_01_03_T195221_703_80ce844b3e.jpg&w=750&q=75)
Diesel Emissions Scandal: Volkswagen to Drop 'Das Auto' Slogan
![Volkswagen - Das Auto (UHD, 4K, 60FPS) [Download]](https://i.ytimg.com/vi/YXLsSLxoI14/maxresdefault.jpg)
Volkswagen - Das Auto (UHD, 4K, 60FPS) [Download]
![Diesel Emissions Scandal: Volkswagen to Drop 'Das Auto' Slogan](https://www.carandbike.com/_next/image?url=http%3A%2F%2Fi.ndtvimg.com%2Fi%2F2015-11%2Fvolkswagen-625-300_625x300_81448036556.jpg&w=750&q=75)
Diesel Emissions Scandal: Volkswagen to Drop 'Das Auto' Slogan
![Volkswagen to stop using 'Das Auto' tagline from January, 2016](https://imgd-ct.aeplcdn.com/642x361/n/cw/ec/170361/hyundai-i20-right-front-three-quarter0.jpeg?isig=0&q=80)
Volkswagen to stop using 'Das Auto' tagline from January, 2016
![Volkswagen overhauls marketing as it ditches 'Das Auto' slogan](https://marketingweek.imgix.net/content/uploads/2015/09/volkswagen-polo.jpg?auto=compress,format&q=60&w=736&h=490)
Volkswagen overhauls marketing as it ditches 'Das Auto' slogan
![Exclusive: Volkswagen to stop using 'Das Auto' tagline - CarWale](https://imgd.aeplcdn.com/211x211/ec/87/C5/14022/img/ol/Volkswagen-Polo-Facelift-29908.jpg?v=201711021421&q=80)
Exclusive: Volkswagen to stop using 'Das Auto' tagline - CarWale
![Diesel Emissions Scandal: Volkswagen to Drop 'Das Auto' Slogan](https://www.carandbike.com/_next/image?url=https%3A%2F%2Fimages.carandbike.com%2Fcar-images%2Fbig%2Fvolkswagen%2Ftiguan%2Fvolkswagen-tiguan.jpg%3Fv%3D36&w=640&q=75)
Diesel Emissions Scandal: Volkswagen to Drop 'Das Auto' Slogan
![Volkswagen Kills 'Das Auto' Slogan in Wake of Diesel Scandal](https://www.digitaltrends.com/wp-content/uploads/2015/10/Passat_Exterior_Grille.jpg?fit=1600%2C1200&p=1)
Volkswagen Kills 'Das Auto' Slogan in Wake of Diesel Scandal
![Das Auto no more: VW plans image makeover](https://images.livemint.com/rf/Image-621x414/LiveMint/Period1/2015/12/23/Photos/VW-kFWE--621x414@LiveMint.jpg)
Das Auto no more: VW plans image makeover
![Diesel Emissions Scandal: Volkswagen to Drop 'Das Auto' Slogan](https://www.carandbike.com/_next/image?url=https%3A%2F%2Fimages.carandbike.com%2Fcms%2Farticles%2F2024%2F2%2F3211691%2Fkinetic_e_luna_vs_tvs_xl_100_specifications_comparison_weight_range_payload_prices_carandbike_wm_1_087402faff.jpg&w=750&q=75)
Diesel Emissions Scandal: Volkswagen to Drop 'Das Auto' Slogan
![Volkswagen to stop using 'Das Auto' tagline from January, 2016](https://imgd-ct.aeplcdn.com/642x361/n/cw/ec/170215/toyota-innova-hycross-left-front-three-quarter0.jpeg?isig=0&q=80)
Volkswagen to stop using 'Das Auto' tagline from January, 2016
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